A "nationally-ranked" marketing specialist will come to Fresno, California next month to offer projections on how consumers might change their grocery-buying habits during the next decade. Mr. Burr Brown, managing director for the Marketing Corporation of America, will share his insights into the food industry during a keynote address at the 16th annual Agribusiness Management Conference: "Issues and Outlook for 1998," set for Wednesday, Nov. 12, 1997.

Brown is recognized for his business-savvy forecasts of consumer behavior and social trends and has served as a consultant to numerous U.S. companies. He specializes in strategic planning, marketing guidance and product development. His luncheon address is titled "Food for Thought: Looking Past the Millennium; What’s in Store for the Food Industry."

The day-long conference will be held at the Centre Plaza Holiday Inn in downtown Fresno. The event will kick off with an economic forecast of the coming year provided by Vernon Crowder, vice president and agricultural economist with Bank of America. Crowder’s talk will focus on "California’s Agricultural Economy into the 21st Century."

Also featured during the morning will be Nancy Dayton Sidhu, vice president and senior economist in the Economics-Policy Research Department of Bank of America. Sidhu will discuss her outlook for the California economy in 1998.

In addition to the individual morning speakers, a panel of industry specialists will provide more specific outlooks on farm commodities such as tree fruit, tomatoes, cotton, nuts, and wine, raisin and table grapes. Following lunch the conference will break into concurrent panel discussions featuring more industry specialists. One panel will discuss commodity outlooks for beef, feed grains and dairy products. The second panel will address agricultural inputs, including labor, chemicals and fertilizers, water, and land.

The conference is sponsored by California State University, Fresno’s California Agricultural Technology Institute (CATI) and the Center for Agricultural Business (CAB), along with Bank of America Corporation. For registration information call CAB at (559) 278-4405, or visit the Announcements and Events section of the Center for Agricultural Business web page.

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