Specialists in agricultural economics, marketing and management will gather to share their vision for agriculture in the next millennium at the 18^th Annual Agribusiness Management Conference set for Nov. 4 in Fresno, California.

The conference is a premier annual event sponsored jointly by Fresno State’s Center for Agricultural Business and Bank of America Corporation and draws up to 300 persons from agribusiness and related industries throughout California. It will be held at the Radisson Hotel and Conference Center in Fresno.

Leading this year’s list of speakers will be Michael A. Jackson, chief executive officer of AgriBusiness Group Inc. Jackson has gained national recognition for his marketing and management strategies through trade publication articles, books, presentations, and the success of his own agribusiness service company. He will profile the "Successful Agribusiness of the Year 2010" in a keynote address at the conference luncheon.

Among the morning session speakers will be Dr. Jeanette A. Garretty, vice president and director of market research for Bank of America. Garretty will focus on national and regional issues, addressing "The California and U.S. Economies in 2000 and Beyond."

In a second morning address, business attorney Jonathan W. Romeyn will discuss a more specific agribusiness issue, "Consolidation of the Retail Food Industry: What’s It Mean for California Agriculture?" The morning program also will feature a panel of commodity experts who will offer outlooks for some of the key crops in the San Joaquin Valley, including cotton, grapes, tree fruit and nuts.

Two concurrent afternoon sessions are to follow the luncheon. In one session, industry specialists will lead commodity outlook discussions of the dairy and beef industries, as well as provide outlooks for feed grains and tomato crops. In the other session, Jackson will lead an agribusiness group discussion on "Developing and Maintaining Business Relationships in the 21^st Century."

Cost to attend the conference is $85 for registrations received no later than October 27, 1999. Walk-in registration is $100. For more information, call Kimberly Naffziger at CAB at (559) 278-4405.

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CALIFORNIA AGRICULTURAL TECHNOLOGY INSTITUTE - CATI
College of Agricultural Sciences and Technology
California State University, Fresno